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ABOUT

At White Label Events, we don’t just plan weddings—we create unforgettable experiences. Rooted in luxury, elegance, and meticulous attention to detail, our agency is dedicated to curating bespoke celebrations that reflect the unique essence of every couple. Founded in 2009, we have built a reputation for excellence, discretion, and a deep passion for crafting moments that last a lifetime.

About us

Elizabeth Balmat Wedding Planner

Liz- Founder & Creative Director

A true architect of luxury, Liz is the visionary behind White Label Events. With a solid background in high-end events and global public relations, she refined her expertise working with prestigious groups like LVMH and Richemont, crafting experiences for some of the most renowned luxury brands in the world.

Since launching the agency in 2009, Liz has redefined wedding planning with a singular philosophy: placing people at the heart of every celebration. She believes a wedding is an experience, a story, an emotion—one that should be as unforgettable for the couple as it is for their guests. Every project is approached with a fresh perspective, tailored creativity, and an unwavering commitment to excellence.

With her refined aesthetic, sharp eye for detail, and a signature touch of elegance, Liz ensures that every celebration is a seamless fusion of sophistication, exclusivity, and personal meaning. For her, luxury is about artistry, passion and crafting memories that stand the test of time. With Liz at the helm, your wedding isn’t just planned—it’s designed, curated, and brought to life with soul, style, and perfection.

Fanny and Mina – Our Power Duo

Meet Fanny and Mina, the heart and soul of seamless wedding planning at white label events. As Liz’s trusted assistants—her right hand and left—they play an essential role in orchestrating every detail with precision and care.

With exceptional professionalism, creativity, and warmth, they ensure that every wedding is flawlessly executed, handling everything from logistics to last-minute refinements. Their expertise transforms complex planning into a smooth, stress-free experience, allowing couples to fully enjoy the magic of their special day.

What sets them apart? Their dedication, kindness, and passion for perfection. They bring not only skill but also a personal touch, ensuring that every wedding reflects the unique love story it celebrates.

Fanny Mina

With Liz, Fanny, and Mina by your side, you are in the hands of a team that turns dreams into breathtaking realities.

Welcome to the world of luxury wedding planning, redefined.

As seen in

Vogue
weddings
Harper's Bazaar

INSTAGRAM

✨ Let’s start this new year with David & Sophia’s ✨ Let’s start this new year with David & Sophia’s luxury wedding in Saint-Tropez! Organized in this mythical village last October, their wedding was a celebration of pure elegance and contemporary chic. 

Every detail, from the all-white décor to the refined floral arrangements, reflected the sophisticated vibes of the French Riviera, highlighting the stunning blue of the Mediterranean.

A truly premium South of France wedding experience, curated by our team of expert luxury wedding planners and partners for unforgettable memories. 💍

#SaintTropezWedding #SouthOfFranceWedding #LuxuryWedding #LuxuryEvent #WeddingPlanner #FrenchRivieraWedding #ContemporaryWedding #ChicWedding #Elegance #PremiumWedding #SaintTropezLuxury #RivieraElegance #HighEndWedding #WeddingInspiration #sttropezwedding
✨ Wrapped in tulle and sun-kissed dreams… A divine ✨ Wrapped in tulle and sun-kissed dreams…
A divine bridal moment in the heart of Gordes, Provence at the iconic @airellesgordes — where timeless romance meets elevated elegance.

Our bride Lucy floated in a cloud of couture, surrounded by the golden glow of the South of France. Every detail, from the soft pastel blooms to the breathtaking views, was designed to enchant. 🌸💫

At White Label Events , creating magical moments is our passion — whether in Geneva, Provence, or the French Riviera, we design exclusive weddings that are as unforgettable as the love they celebrate.

📍Gordes, Provence-Alpes-Côte-d’Azur.  Organisation & Planning : @white_label_events
Photography: @sandraaberg and @atelieraberg
Venue: @airellesgordes
Videography : @mgimage
Dress: @millia.london
Suit: @maisongeraci
Flowers and decor: @lablondeetlebarbudesign
Tableware and decor:
@options_aixenprovence 
Chandeliers: @phos_events
Wedding invitations and stationary: @atelierpreszburger
Car rental: @provenceclassics 
Hair & Make up : @karinebrossardmakeuphair
Wedding cake: @collection_paris

#LuxuryWedding #ProvenceWedding #FrenchRivieraWedding #DestinationWeddingPlanner #GordesWedding #WeddingInProvence #LuxuryBride #WeddingDesign #FineArtWedding #GenevaWeddingPlanner #WeddingInFrance #RomanticWedding #SouthOfFranceWedding #ElegantBride #ChicWedding #WeddingInspiration #HauteCoutureBride #ProvenceLoveStory #BridalEditorial #weddinggoals
✨ Laura & Robert said “I do” in the heart of Prove ✨ Laura & Robert said “I do” in the heart of Provence, at the iconic La Bastide de Gordes @airellesgordes wrapped in elegance, serenity, and golden sunlight. A moment suspended in time, crafted with love, precision, and a touch of magic. 💫

From the lush floral crescent to the sun-kissed garden aisle, every detail whispered timeless romance and French sophistication. Because luxury isn’t just a look — it’s a feeling.

🤍 Curating unforgettable experiences for those who dream beyond borders.

📍Provence, France
💍 Planned by White Label Events – Geneva’s premier luxury wedding planner
🌿 Specialising in the South of France & the French Riviera

Picture by : @sandraaberg @atelieraberg 
Flowers: @lablondeetlebarbudesign 
Chairs and decor : @options_aixenprovence 
Wedding dress: @millia.london 
Suit: @maisongeraci 
Hair and make up : @karinebrossardmakeuphair 

#LauraAndRobert #ProvenceWedding #FrenchRivieraWeddings #LuxuryWeddingPlanner #DestinationWeddingFrance #ProvenceBride #ElegantWedding #ChicWedding #WeddingInspo #FineArtWeddings #WeddingDesign #HauteCoutureWedding #LuxuryEventPlanner #GardenWedding #GenevaWeddingPlanner #ProvenceLuxe #FrenchWeddingStyle #weddingplannergeneva
✨ Elegance is in the details ✨. Step into a world ✨ Elegance is in the details ✨. Step into a world where sophistication whispers and elegance reigns.

Our latest Old Money-inspired wedding was a true ode to timeless luxury — crisp whites, delicate florals, and refined glassware set the tone for Victoria & Maximilien unforgettable celebration. 

Every detail was curated to reflect the grace of generational elegance.

As Geneva’s first luxury wedding planning agency, we don’t follow trends — we craft legacies.

Dreaming of a wedding that feels effortless yet iconic? Let us bring your vision to life with precision, poise, and a touch of magic.

Captured by :  @camillebressan 
Venue : @le_metropole_geneve 

#OldMoneyWedding #LuxuryWeddings #GenevaWeddings #WeddingInspiration #ElegantWeddings #LuxuryEventPlanner #WeddingDesign #FineArtWeddings #WeddingTablescape #SwissLuxury #WeddingDetails #WeddingDecorGoals #DestinationWeddingPlanner #TimelessElegance #HauteCoutureWeddings #firstingeneva
✨ Shoes obsession ✨. A touch of timeless elegance ✨ Shoes obsession ✨. A touch of timeless elegance for your walk down the aisle…
We adore our Bride Victoria’s pearl-adorned heels by @jimmychoo, the epitome of grace and modern romance….these are absolutely perfect ! 
For brides who dream in ivory, pearls, and style.

We are obsessed! 🤩. At White Label Events, we curate luxury weddings with soul — serene settings, bespoke details, and effortless beauty. 

Let your love story be unforgettable.

#Whitelabelevents #LuxuryWeddingPlanner #GenevaWeddings #FrenchRivieraWeddings #JimmyChooBride #ElegantBrides #WeddingShoes #LuxuryBridalStyle #PearlDetails #ChicBride #DestinationWedding #BridalInspo #ModernRomance #WeddingDetails #FineArtWedding #BridalAesthetic #WeddingStyle #hautecouturebride
@white_label_events

ebb@whitelabel-events.com
+41 76 502 72 51

LUXURY WEDDING PLANNER & DESIGNER

GENEVA – SOUTH OF FRANCE – FRENCH RIVIERA– PROVENCE– MARRAKESH

GENEVA
SOUTH OF FRANCE
MARRAKECH

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