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ABOUT

At White Label Events, we don’t just plan weddings—we create unforgettable experiences. Rooted in luxury, elegance, and meticulous attention to detail, our agency is dedicated to curating bespoke celebrations that reflect the unique essence of every couple. Founded in 2009, we have built a reputation for excellence, discretion, and a deep passion for crafting moments that last a lifetime.

About us

Elizabeth Balmat Wedding Planner

Liz- Founder & Creative Director

A true architect of luxury, Liz is the visionary behind White Label Events. With a solid background in high-end events and global public relations, she refined her expertise working with prestigious groups like LVMH and Richemont, crafting experiences for some of the most renowned luxury brands in the world.

Since launching the agency in 2009, Liz has redefined wedding planning with a singular philosophy: placing people at the heart of every celebration. She believes a wedding is an experience, a story, an emotion—one that should be as unforgettable for the couple as it is for their guests. Every project is approached with a fresh perspective, tailored creativity, and an unwavering commitment to excellence.

With her refined aesthetic, sharp eye for detail, and a signature touch of elegance, Liz ensures that every celebration is a seamless fusion of sophistication, exclusivity, and personal meaning. For her, luxury is about artistry, passion and crafting memories that stand the test of time. With Liz at the helm, your wedding isn’t just planned—it’s designed, curated, and brought to life with soul, style, and perfection.

Fanny and Mina – Our Power Duo

Meet Fanny and Mina, the heart and soul of seamless wedding planning at white label events. As Liz’s trusted assistants—her right hand and left—they play an essential role in orchestrating every detail with precision and care.

With exceptional professionalism, creativity, and warmth, they ensure that every wedding is flawlessly executed, handling everything from logistics to last-minute refinements. Their expertise transforms complex planning into a smooth, stress-free experience, allowing couples to fully enjoy the magic of their special day.

What sets them apart? Their dedication, kindness, and passion for perfection. They bring not only skill but also a personal touch, ensuring that every wedding reflects the unique love story it celebrates.

Fanny Mina

With Liz, Fanny, and Mina by your side, you are in the hands of a team that turns dreams into breathtaking realities.

Welcome to the world of luxury wedding planning, redefined.

As seen in

Vogue
weddings
Harper's Bazaar

INSTAGRAM

white_label_events

Bespoke Weddings & Events
Voted Geneva Best Wedding Planner by WEDDINGS Magazine
GENEVA-FRENCH RIVIERA-MARRAKESH
Seen in VOGUE and HARPER’S BAZAAR

This film unveils a celebration imagined as a stun This film unveils a celebration imagined as a stunning experience.

White Label Events orchestrated the entire wedding of Noelia & Alexander, shaping a world where architecture, design and emotion were seamlessly intertwined. 

Sculptural florals, refined contemporary tablescapes and precise event direction transformed the Riviera setting into a living composition.

A cinematic expression of modern luxury wedding design on the French Riviera.

White Label Events — Luxury Wedding Planner Geneva | French Riviera | Marrakech

Wedding planning & design @white_label_events
Venue @themaybourneriviera
Photographer @christophe_serrano_wedding
Assistant photo @noa_serrano_wedding
Video @the_guerin_films
Content @sarah.diamarina
Production @deco_flamme
Rental @options_ch
Bridal stylist @laetitia.raoux
Mua @makemeup_bymolly
Hair @_lapetitehairdresser
Lights @phos_events
Wedding stationary @fairepartapart

#luxurywedding #frenchrivierawedding #destinationwedding #weddingdesign #luxuryeventdesign
Luxury wedding reception on the French Riviera. F Luxury wedding reception on the French Riviera.

For Noelia & Alexander, White Label Events designed an immersive luxury wedding experience at one of the French Riviera’s most iconic destinations.

A refined tablescape of layered blues and luminous whites set the tone for a contemporary dining experience, enhanced by sculptural florals, bespoke details and modern design.

Where architecture, Mediterranean light and luxury event design came together in perfect harmony. A bold expression of modern elegance on the French Riviera.

White Label Events — Luxury Wedding Planner Geneva | French Riviera | Marrakech

Wedding planning & design @white_label_events
Venue @themaybourneriviera
Photographer @christophe_serrano_wedding
Assistant photo @noa_serrano_wedding
Video @the_guerin_films
Content @sarah.diamarina
Production @deco_flamme
Rental @options_ch
Bridal stylist @laetitia.raoux
Mua @makemeup_bymolly
Hair @_lapetitehairdresser
Lights @phos_events
Wedding stationary @fairepartapart

#frenchrivierawedding #destinationweddingplanner #luxuryeventdesign #monacowedding #luxurydestinationwedding
✨ Cake with a View ✨ Sophia & David’s wedding in S ✨ Cake with a View ✨
Sophia & David’s wedding in Saint-Tropez was an absolute dream 💙
A stunning all-white wedding cake, adorned with delicate white orchids, perfectly set against the breathtaking Pampelonne Bay — a true celebration of modern, contemporary elegance on the French Riviera. 🕊️
Every detail reflected the chic combination of white and blue, capturing the timeless light and style of the Côte d’Azur.

💍 Dreaming of a wedding on the French Riviera where every detail tells a story? Let us turn your vision into reality.

#WeddingInspiration #SaintTropezWedding #FrenchRivieraWedding #LuxuryWeddingPlanner #WeddingCake #CakeWithAView #ChicWedding #ModernWedding #ContemporaryWedding #WhiteAndBlueWedding #WeddingDetails #DestinationWedding #RivieraWeddings #LuxuryWedding #WeddingVibes #PampelonneBeach #ElegantWedding #WeddingDesign #WeddingPlannerGeneva #CotedAzurWeddings #sophiaanddavid
Timeless elegance on the French Riviera 🤍 For Davi Timeless elegance on the French Riviera 🤍
For David & Sophia, we curated a chic, modern and contemporary wedding inspired by the iconic Blue Riviera — where Mediterranean light meets refined luxury.

This bespoke white floral bouquet embodies the essence of a high-end destination wedding in Saint-Tropez: effortless, editorial and deeply emotional.

From Geneva to the South of France, we design exclusive destination weddings for modern couples seeking excellence, aesthetics and precision.

✨ Luxury. Emotion. Perfection.
📍 Saint-Tropez | Geneva

#LuxuryWeddingPlanner #WeddingPlannerGeneva #DestinationWeddingPlanner
#SaintTropezWedding #FrenchRivieraWedding #SouthOfFranceWedding
#LuxuryDestinationWedding #HighEndWedding #ModernChicWedding
#BlueRivieraWedding #LuxuryWeddingDesign #EditorialWedding
#LuxuryFloralDesign #EuropeanWedding #PremiumWeddingPlanner
#FineArtWedding #ExclusiveWedding #luxuryweddinginspo
✨ Let’s start this new year with David & Sophia’s ✨ Let’s start this new year with David & Sophia’s luxury wedding in Saint-Tropez! Organized in this mythical village last October, their wedding was a celebration of pure elegance and contemporary chic. 

Every detail, from the all-white décor to the refined floral arrangements, reflected the sophisticated vibes of the French Riviera, highlighting the stunning blue of the Mediterranean.

A truly premium South of France wedding experience, curated by our team of expert luxury wedding planners and partners for unforgettable memories. 💍

#SaintTropezWedding #SouthOfFranceWedding #LuxuryWedding #LuxuryEvent #WeddingPlanner #FrenchRivieraWedding #ContemporaryWedding #ChicWedding #Elegance #PremiumWedding #SaintTropezLuxury #RivieraElegance #HighEndWedding #WeddingInspiration #sttropezwedding
✨ Wrapped in tulle and sun-kissed dreams… A divine ✨ Wrapped in tulle and sun-kissed dreams…
A divine bridal moment in the heart of Gordes, Provence at the iconic @airellesgordes — where timeless romance meets elevated elegance.

Our bride Lucy floated in a cloud of couture, surrounded by the golden glow of the South of France. Every detail, from the soft pastel blooms to the breathtaking views, was designed to enchant. 🌸💫

At White Label Events , creating magical moments is our passion — whether in Geneva, Provence, or the French Riviera, we design exclusive weddings that are as unforgettable as the love they celebrate.

📍Gordes, Provence-Alpes-Côte-d’Azur.  Organisation & Planning : @white_label_events
Photography: @sandraaberg and @atelieraberg
Venue: @airellesgordes
Videography : @mgimage
Dress: @millia.london
Suit: @maisongeraci
Flowers and decor: @lablondeetlebarbudesign
Tableware and decor:
@options_aixenprovence 
Chandeliers: @phos_events
Wedding invitations and stationary: @atelierpreszburger
Car rental: @provenceclassics 
Hair & Make up : @karinebrossardmakeuphair
Wedding cake: @collection_paris

#LuxuryWedding #ProvenceWedding #FrenchRivieraWedding #DestinationWeddingPlanner #GordesWedding #WeddingInProvence #LuxuryBride #WeddingDesign #FineArtWedding #GenevaWeddingPlanner #WeddingInFrance #RomanticWedding #SouthOfFranceWedding #ElegantBride #ChicWedding #WeddingInspiration #HauteCoutureBride #ProvenceLoveStory #BridalEditorial #weddinggoals
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@white_label_events
White label event wedding planner Geneva French Riviera

ebb@whitelabel-events.com
+41 76 502 72 51

LUXURY WEDDING PLANNER & DESIGNER

GENEVA – SOUTH OF FRANCE – FRENCH RIVIERA– PROVENCE– MARRAKESH

GENEVA
SOUTH OF FRANCE
MARRAKECH

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