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ABOUT

At White Label Events, we don’t just plan weddings—we create unforgettable experiences. Rooted in luxury, elegance, and meticulous attention to detail, our agency is dedicated to curating bespoke celebrations that reflect the unique essence of every couple. Founded in 2009, we have built a reputation for excellence, discretion, and a deep passion for crafting moments that last a lifetime.

About us

Elizabeth Balmat Wedding Planner

Liz- Founder & Creative Director

A true architect of luxury, Liz is the visionary behind White Label Events. With a solid background in high-end events and global public relations, she refined her expertise working with prestigious groups like LVMH and Richemont, crafting experiences for some of the most renowned luxury brands in the world.

Since launching the agency in 2009, Liz has redefined wedding planning with a singular philosophy: placing people at the heart of every celebration. She believes a wedding is an experience, a story, an emotion—one that should be as unforgettable for the couple as it is for their guests. Every project is approached with a fresh perspective, tailored creativity, and an unwavering commitment to excellence.

With her refined aesthetic, sharp eye for detail, and a signature touch of elegance, Liz ensures that every celebration is a seamless fusion of sophistication, exclusivity, and personal meaning. For her, luxury is about artistry, passion and crafting memories that stand the test of time. With Liz at the helm, your wedding isn’t just planned—it’s designed, curated, and brought to life with soul, style, and perfection.

Fanny and Mina – Our Power Duo

Meet Fanny and Mina, the heart and soul of seamless wedding planning at white label events. As Liz’s trusted assistants—her right hand and left—they play an essential role in orchestrating every detail with precision and care.

With exceptional professionalism, creativity, and warmth, they ensure that every wedding is flawlessly executed, handling everything from logistics to last-minute refinements. Their expertise transforms complex planning into a smooth, stress-free experience, allowing couples to fully enjoy the magic of their special day.

What sets them apart? Their dedication, kindness, and passion for perfection. They bring not only skill but also a personal touch, ensuring that every wedding reflects the unique love story it celebrates.

Fanny Mina

With Liz, Fanny, and Mina by your side, you are in the hands of a team that turns dreams into breathtaking realities.

Welcome to the world of luxury wedding planning, redefined.

As seen in

Vogue
weddings
Harper's Bazaar

INSTAGRAM

white_label_events

Bespoke Weddings & Events
Voted Geneva Best Wedding Planner by WEDDINGS Magazine
GENEVA-FRENCH RIVIERA-MARRAKESH
Seen in VOGUE and HARPER’S BAZAAR

A beautiful start to an unforgettable wedding week A beautiful start to an unforgettable wedding weekend in Crans-Montana.

Joyce & Seymour welcomed their guests for an intimate dinner surrounded by the Swiss Alps, laughter, music and the joy of being together. A warm and elegant evening setting the tone for the celebrations to come.

Wedding Planning & Design @white_label_events
Venue @restaurant_la_plage @cransmontana
Photo @christophe_serrano_wedding 

#weddingwelcomedinner #luxurywedding #cransmontanawedding #destinationwedding #luxuryweddingplanner
Throwback to her bridal moment in Crans-Montana, S Throwback to her bridal moment in Crans-Montana, Switzerland.

Surrounded by the Swiss Alps, the bride embodied effortless elegance in a setting defined by natural light, softness and refined sophistication.

Wedding Planning & Design @white_label_events
Venue @guardagolf @cransmontana
Photo @christophe_serrano_wedding 

#destinationwedding #bridalmoments  #switzerlandwedding  #swisswedding  #luxuryweddingplanner
Joyce & Seymour’s wedding in Crans-Montana, surrou Joyce & Seymour’s wedding in Crans-Montana, surrounded by the beauty of the Swiss Alps.

With its breathtaking Alpine scenery and refined atmosphere, it offers the perfect setting for couples dreaming of a bespoke destination wedding in Switzerland. 

Wedding Planning & Design @white_label_events
Venue @guardagolf @cransmontana
Photo @christophe_serrano_wedding 

#destinationwedding #luxuryeventdesign  #switzerlandwedding  #swisswedding  #luxuryweddingplanner
A cocktail reception overlooking Lake Geneva, desi A cocktail reception overlooking Lake Geneva, designed to be remembered.

At Hôtel du Parc des Eaux-Vives, Meryl & Zachary’s luxury wedding unfolded through a succession of meaningful moments, from sunset cocktails to an evening filled with music, laughter and celebration. Every transition was intentionally orchestrated to create a seamless guest experience.

A destination wedding that brought Meryl & Zach from Los Angeles to the shores of Lake Geneva.

For White Label Events, true luxury lies not only in exceptional design, but in the emotions shared and the memories created together.

Wedding Planning & Design @white_label_events
Venue @le_metropole_geneve 
Photo @christophe_serrano_wedding 
Video @emmanuel_amou_wedding 

#destinationwedding #luxuryeventdesign #genevawedding #switzerlandwedding #luxuryweddingplanner
Some places become the perfect setting for unforge Some places become the perfect setting for unforgettable celebrations.

At Hôtel du Parc des Eaux-Vives, Meryl & Zach celebrated a luxury wedding in Geneva, surrounded by the elegance of Lake Geneva and the timeless charm of Switzerland. 

Their portraits capture the essence of a bespoke destination wedding, thoughtfully designed with sophistication.
Having travelled from Los Angeles to Switzerland, they chose Geneva as the setting for this unforgettable destination wedding.

A celebration imagined and orchestrated by White Label Events for a couple seeking a truly bespoke experience in Switzerland.

Wedding Planning & Design @white_label_events
Venue @le_metropole_geneve 
Photo @christophe_serrano_wedding 
Video @emmanuel_amou_wedding 

#destinationwedding #luxuryeventdesign #genevawedding #switzerlandwedding #luxuryweddingplanner
Colour became the signature of this luxury wedding Colour became the signature of this luxury wedding design.

Travelling from Los Angeles to Geneva to celebrate their destination wedding, Meryl & Zach entrusted White Label Events with creating a vibrant and unforgettable guest experience at Hôtel du Parc des Eaux-Vives.

Layered pinks, rich fuchsia and delicate touches of yellow came together in a bold yet refined composition. 

From bespoke floral installations to curated tablescapes, every detail was thoughtfully designed to reflect a contemporary vision of luxury wedding design in Geneva.

Wedding Planning & Design @white_label_events
Venue @le_metropole_geneve 
Photo @christophe_serrano_wedding 
Video @emmanuel_amou_wedding 

#destinationwedding #luxuryeventdesign #genevawedding #switzerlandwedding #luxuryweddingplanner
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@white_label_events
White label event wedding planner Geneva French Riviera

ebb@whitelabel-events.com
+41 76 502 72 51

LUXURY WEDDING PLANNER & DESIGNER

GENEVA – SOUTH OF FRANCE – FRENCH RIVIERA– PROVENCE– MARRAKESH

GENEVA
SOUTH OF FRANCE
MARRAKECH

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