GENEVA / established 2009

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EXCLUSIVE WEDDINGS
STYLISH events

GENEVA - FRENCH RIVIERA - PROVENCE - MARRAKESH

« Welcome to White Label Events, your passport to bespoke luxury events and extraordinary celebrations ! With a distinguished legacy spanning over 15 years, we curate unparalleled moments of elegance and style, tailored exclusively for our demanding clients. Our offices in Geneva, Cannes and Marrakesh serve as gateways to the « crème de la crème » of event and wedding experiences.

From the timeless sophistication of Switzerland to the glamorous charm of the French Riviera and the magical enchantment of Marrakech, at White Label Events, we masterfully craft high-end stylish weddings and events that are a fusion of grace and elegance, with an unwavering focus on style, passion and attention to details.

Discover a world where dreams become reality, where luxury and creativity know no bounds, and where your every desire is our canvas.

Welcome to White Label Events, where your extraordinary event journey begins ! »

Elizabeth Balmat

Creative Director & Founder

Our services

As seen in

Vogue
weddings
Harper's Bazaar
OUR LATEST WORK

Portfolio

Lucy & Robert
Love Story in Provence
GORDES
FRANCE
Joyce & Seymour
Alpine Summer
CRANS MONTANA
SWITZERLAND
Alex & Cedric
Under the Desert Sky
DAR SABRA
MARRAKESH
Meryl & Zach
Love in Bloom
PARC DES EAUX VIVES
GENEVA
Anja & Hugo
Riviera Glam
HOTEL DU CAP EDEN ROC
FRENCH RIVIERA
Laura & Fabien
MOUTAIN LOVE
CERVO HOTEL
ZERMATT
Mikela & Alan
PROVENCE ELOPMENT
HOTEL & SPA DU CASTELLET
FRENCH RIVIERA

OUR Vision

Our journey is anchored in the principles of style and elegance, fusing fashion, creativity, expertise and authenticity.These core values are deeply rooted in our DNA and guide every facet of our work, ensuring that your event is a true reflection of your unique vision.

Every event we organize is a masterpiece, a symphony of design, planning, and passion. From the breathtaking Swiss Alps and majesty of Lake Geneva’s region to the sun-kissed beaches of the French Riviera- South of France, from the enchanting aura of Marrakech’s top venues to the charming vineyards of Provence, our team’s mastery knows has no limit.

Let’s start this unforgettable adventure together !

Let's get started

Iconic Venues

Caroline & Aidan
Cosima & Beau
CHENXGI & ROSS
Marrakesh Wedding Dar Sabra
Meryl & Zach
Weston & Daniel
Crans Montana Wedding Planner
Nick Olivia
Alex & Jon
Marrakesh Wedding Dar Sabra
MELISSA & CHRIS BOAT DAY
Joyce & Seymour
MELISSA & CHRIS BOAT DAY
MELISSA & CHRIS BOAT DAY
Meryl & Zach
Cosima & Beau
Abi & Mike
Meryl & Zach
WORKSHOP JUIN 2024
Joyce & Seymour
AMV
Capture d’écran 2025-10-23 à 12.32.51
White Label Event Elizabeth Balmat

About US

For over 15 years, White Label Events has been designing and orchestrating elegant, refined, and unforgettable events for a discerning international clientele.

Based in Geneva, our destination wedding planning agency specializes in crafting luxury experiences across Switzerland, the French Riviera and Marrakech. We cater to couples from around the world, bringing their unique visions to life in some of the most stunning destinations.

Led by Elizabeth Balmat and a dedicated team with extensive experience in luxury event planning, we pride ourselves on our meticulous attention to detail and personalized service. Our clients entrust us to deliver seamless, memorable celebrations tailored to their dreams and desires.

Together with our trusted partners and expert team, we offer comprehensive planning services, guiding clients on a stress-free and enjoyable journey to create bespoke, one-of-a-kind weddings.

MEET THE TEAM

We are so happy that White Label Events made our wedding dreams a reality!

“Dear WL team, boy are we greatful to have met you ! Everything you predicted came true… From the georgeous day to the overwhelming emotions and we have YOU to thank for all of it ! You went above and beyond what we ever could have wanted ! We thank you for your everlasting patience, your elegant creativity, your ability to fulfill what we desire and mostly the friendliness that you do this with! We impatiently await the occasion for us to work together again and until then we will be in touch!”

Charlotte & Thomas
SINGAPORE

10

AVERAGE NUMBER OF HIGH END EVENTS WE PLAN PER YEAR

150+

AMAZING BRIDES AND GROOMS SINCE 2009

5+

COUNTRIES VISITED FOR WEDDINGS & EVENTS

15+

YEARS OF WEDDINGS & EVENTS PLANNING

INSTAGRAM

✨ Wrapped in tulle and sun-kissed dreams… A di ✨ Wrapped in tulle and sun-kissed dreams…
A divine bridal moment in the heart of Gordes, Provence at the iconic @airellesgordes — where timeless romance meets elevated elegance.

Our bride Lucy floated in a cloud of couture, surrounded by the golden glow of the South of France. Every detail, from the soft pastel blooms to the breathtaking views, was designed to enchant. 🌸💫

At White Label Events , creating magical moments is our passion — whether in Geneva, Provence, or the French Riviera, we design exclusive weddings that are as unforgettable as the love they celebrate.

📍Gordes, Provence-Alpes-Côte-d’Azur.  Organisation & Planning : @white_label_events
Photography: @sandraaberg and @atelieraberg
Venue: @airellesgordes
Videography : @mgimage
Dress: @millia.london
Suit: @maisongeraci
Flowers and decor: @lablondeetlebarbudesign
Tableware and decor:
@options_aixenprovence 
Chandeliers: @phos_events
Wedding invitations and stationary: @atelierpreszburger
Car rental: @provenceclassics 
Hair & Make up : @karinebrossardmakeuphair
Wedding cake: @collection_paris

#LuxuryWedding #ProvenceWedding #FrenchRivieraWedding #DestinationWeddingPlanner #GordesWedding #WeddingInProvence #LuxuryBride #WeddingDesign #FineArtWedding #GenevaWeddingPlanner #WeddingInFrance #RomanticWedding #SouthOfFranceWedding #ElegantBride #ChicWedding #WeddingInspiration #HauteCoutureBride #ProvenceLoveStory #BridalEditorial #weddinggoals
✨ Laura & Robert said “I do” in the heart of ✨ Laura & Robert said “I do” in the heart of Provence, at the iconic La Bastide de Gordes @airellesgordes wrapped in elegance, serenity, and golden sunlight. A moment suspended in time, crafted with love, precision, and a touch of magic. 💫

From the lush floral crescent to the sun-kissed garden aisle, every detail whispered timeless romance and French sophistication. Because luxury isn’t just a look — it’s a feeling.

🤍 Curating unforgettable experiences for those who dream beyond borders.

📍Provence, France
💍 Planned by White Label Events – Geneva’s premier luxury wedding planner
🌿 Specialising in the South of France & the French Riviera

Picture by : @sandraaberg @atelieraberg 
Flowers: @lablondeetlebarbudesign 
Chairs and decor : @options_aixenprovence 
Wedding dress: @millia.london 
Suit: @maisongeraci 
Hair and make up : @karinebrossardmakeuphair 

#LauraAndRobert #ProvenceWedding #FrenchRivieraWeddings #LuxuryWeddingPlanner #DestinationWeddingFrance #ProvenceBride #ElegantWedding #ChicWedding #WeddingInspo #FineArtWeddings #WeddingDesign #HauteCoutureWedding #LuxuryEventPlanner #GardenWedding #GenevaWeddingPlanner #ProvenceLuxe #FrenchWeddingStyle #weddingplannergeneva
✨ Elegance is in the details ✨. Step into a wo ✨ Elegance is in the details ✨. Step into a world where sophistication whispers and elegance reigns.

Our latest Old Money-inspired wedding was a true ode to timeless luxury — crisp whites, delicate florals, and refined glassware set the tone for Victoria & Maximilien unforgettable celebration. 

Every detail was curated to reflect the grace of generational elegance.

As Geneva’s first luxury wedding planning agency, we don’t follow trends — we craft legacies.

Dreaming of a wedding that feels effortless yet iconic? Let us bring your vision to life with precision, poise, and a touch of magic.

Captured by :  @camillebressan 
Venue : @le_metropole_geneve 

#OldMoneyWedding #LuxuryWeddings #GenevaWeddings #WeddingInspiration #ElegantWeddings #LuxuryEventPlanner #WeddingDesign #FineArtWeddings #WeddingTablescape #SwissLuxury #WeddingDetails #WeddingDecorGoals #DestinationWeddingPlanner #TimelessElegance #HauteCoutureWeddings #firstingeneva
✨ Shoes obsession ✨. A touch of timeless elega ✨ Shoes obsession ✨. A touch of timeless elegance for your walk down the aisle…
We adore our Bride Victoria’s pearl-adorned heels by @jimmychoo, the epitome of grace and modern romance….these are absolutely perfect ! 
For brides who dream in ivory, pearls, and style.

We are obsessed! 🤩. At White Label Events, we curate luxury weddings with soul — serene settings, bespoke details, and effortless beauty. 

Let your love story be unforgettable.

#Whitelabelevents #LuxuryWeddingPlanner #GenevaWeddings #FrenchRivieraWeddings #JimmyChooBride #ElegantBrides #WeddingShoes #LuxuryBridalStyle #PearlDetails #ChicBride #DestinationWedding #BridalInspo #ModernRomance #WeddingDetails #FineArtWedding #BridalAesthetic #WeddingStyle #hautecouturebride
✨ A Dream Turned Reality ✨ We are beyond prou ✨ A Dream Turned Reality ✨

We are beyond proud to see one of our talented photographers we feel so lucky to work with @camillebressan featured in @BritishVogue with our gorgeous bride @epvictoria ❤️ This breathtaking moment and all this magical « Old Money » themed wedding was beautifully captured by Camille and we feel so proud as this is a true testament to the timeless elegance and sophistication of our high-end weddings.  From Geneva to Provence, the French Riviera, and Marrakech, we are happy to craft unforgettable luxury experiences, turning love stories into works of art.

👰✨ September 2024 Bride – a vision of timeless grace, style & romance! Jacky Kennedy vibes on ! 
Pictures : @camillebressan  Venue : @le_metropole_geneve 

📍 Luxury Destination Weddings | Exclusive Venues | Tailor-Made Experiences

#LuxuryWedding #WeddingPlanner #BritishVogue #VogueWedding #LuxuryBride #ProvenceWedding #CotedAzurWedding #MarrakechWedding #GenevaWeddingPlanner #WeddingInspo #DestinationWedding #ElegantBride #BridalEditorial #VogueBride #LuxuryEvent #FineArtPhotography #BridalStyle #DreamWedding #hautdegamme
@white_label_events
ebb@whitelabel-events.com
+41 78 621 33 23

LUXURY WEDDING PLANNER & DESIGNER

GENEVA – SOUTH OF FRANCE – FRENCH RIVIERA– PROVENCE– MARRAKESH

GENEVA
SOUTH OF FRANCE
MARRAKECH

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